Dubai, UAE · CRM & Lifecycle Marketing
CRM & Lifecycle marketing that moves the retention needle.
8+ years building customer journeys, automation stacks, and data-driven campaigns across subscription apps, home services, consumer tech, food delivery, and retail, in UAE, India, and Canada.
About
I'm a CRM and lifecycle marketing specialist who sits at the intersection of data, automation, and user psychology. My work is about understanding where users drop off, and building the right message, at the right time, through the right channel to bring them back.
Currently CRM Manager at Traininpink, where I own lifecycle automation in Klaviyo across the subscription journey, from onboarding and trials to payment recovery, renewals and win-back, in Italian and English.
Before that, at Justlife in Dubai, I ran the full CRM function on CleverTap and built an in-house SEO function. I also build AI tools in the open, like Insta Edits for Claude, a free plugin that lets Claude edit Reels in Instagram's Edits for Mac.
CRM Platforms
Channels
Analytics & SEO
AI & Automation
Experience
Traininpink
CRM Manager
- Own lifecycle automation in Klaviyo across the subscription journey: onboarding, trials, payment recovery, renewals and win-back, in Italian and English
- Rebuilding the CRM event and metric layer (CRM 2.0) with product and tech, so every flow triggers on reliable app and payment events
- Report flow performance to leadership by lifecycle stage (new users, existing leads, retention), counting trials and payments rather than opens
- Run QA, localisation and go-live checks for every flow before it reaches customers
Justlife
CRM Specialist
- Ran weekly Focus Campaigns across push, WhatsApp, and email; A/B tested channels, timings, and copy. CTR improved from 1.8% to 3.4%, conversions up 26%
- Built CleverTap abandonment journeys triggered within 30 min of drop-off, recovering 21% of dropped sessions and lifting repeat order rate by 15%
- Designed control group lift analysis frameworks to isolate true campaign impact; built real-time KPI dashboards used across the growth team
- Initiated in-house SEO operations, structured a monthly content calendar targeting UAE and KSA keywords, reducing external agency dependence
- Applied hyperlocal personalization by neighbourhood, city, and service type
Loblaw Companies Ltd.
Growth & Retention Specialist
- Lifecycle campaigns targeting win-back, lapsed, and at-risk segments, improving 30-day retention by 18% over 12 months
- Multivariate A/B tests on subject lines, send times, and segments. Email open rate lifted from 18% to 26% over two quarters
- Segmentation models with BI and product teams based on RFM signals, cutting unsubscribe rates by 22%
- Reduced campaign turnaround time by 30% via templatized CRM workflows
Gaana — Times Internet
CRM Executive
- Full lifecycle campaigns across email, push, in-app, and web on MoEngage for a 50M+ user base
- Improved DAU/MAU ratio by 8%; reduced time-to-re-engagement from 7 days to under 3
- Deployed in-app nudges at subscription funnel exit points, recovering 14% of abandoned premium flows
- Lifted push CTR from 2.1% to 4.3% and in-app conversion rates by 19% through A/B testing
Zomato
Senior Digital Marketing Associate
- CRM automation across push, email, and in-app, improving 30-day retention by 11%, order frequency from 1.8 to 2.3 orders/month
- Dynamic content journeys using behavioural signals, reducing first-30-day churn by 17%
- Audience targeting refinements that grew AOV by 12%
Shopguinea Pvt Ltd
Digital Marketing Executive
- Branding strategy, campaign planning, organic traffic growth
- Social media management, performance reporting
Skills
Lifecycle & Journey Design
End-to-end customer journey architecture: onboarding, activation, engagement, re-activation, and win-back flows built for measurable retention impact
Segmentation & Personalisation
RFM modelling, behavioural segmentation, real-time triggered messaging. Hyperlocal personalisation by geography, service type, and user intent
A/B Testing & Experimentation
Control group frameworks, incremental lift analysis, multivariate testing across channels, copy, timing, and audience, with statistical rigour
CRM Analytics & Reporting
KPI dashboards, campaign performance tracking, funnel analysis. Comfortable working with BI and product teams
Multi-channel Campaign Execution
Push, email, WhatsApp, in-app, SMS, and web, coordinated across the full lifecycle
SEO & Content Strategy
Keyword portfolio management, near-miss opportunity identification, content calendar execution targeting UAE and KSA markets
Case Studies
Designed and deployed multi-step abandonment journeys in CleverTap triggered within 30 minutes of service drop-off. Used behavioural signals to personalise message content by service type and city.
Contact
Let's talk retention.
Always up for a conversation about CRM, lifecycle, customer journeys, tooling, or experimentation frameworks.